Essential skills you need to be a good web designer

Now is a great time to be a web designer. The website design business is booming, and virtually every business is willing to pay for a professional website that can boost customer engagement.

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However, it is very important to be a good web designer, as a weak portfolio will discourage businesses from working with you.

If you want to be a successful web designer, here are five tips to help.

Create a responsive website

It has been over two years since mobile users overtook desktop users, so it is very important to be able to create a responsive website that works on desktop, mobile and tablet devices. If you haven’t previously considered this, you may want to change your perspective. According to UX Mag, web designers should put themselves in their users’ shoes when designing a website, as this will make certain issues, such as mobile design, immediately obvious.

Focus on UI design

User interface design focuses on the appearance of the website to make sure that the site flows well and is immersive. You can achieve this by creating a design that is clear and easy to understand.

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Don’t forget about UX design

User experience focuses on how functional a website is. The websites that you create should be very user-friendly, and they shouldn’t include basic problems such as slow load times or outdated pages.

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Choose a popular design pattern

Your website should also follow conventional design patterns, so that users understand how to use the website. One design pattern that is very popular at the moment is the ‘burger’ design, which is three small sections on top of each other that expand to provide a full list of options (such as the homepage, the blog and the contact page).

Another popular design pattern is header navigation or sidebar navigation.

Think about information architecture

A successful web designer knows how to structure content in a way that is visually appealing and easy to read, while a below average web designer is more likely to include too much or too little content. This is off-putting for many users, as too much text can be overwhelming and not enough text can make the page look blank.

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