How does web development affect your SEO?
Sooner or later, your website will need some alterations. Whether you are opting for a complete redesign from scratch or simply updating the format of some of your pages, the alterations are bound to have some sort of impact on your SEO.
Get the SEO right and Google and other search engines will rank your website highly for prospective visitors. Get it wrong and you could have metaphorical tumbleweed drifting across your site! Here are some points to bear in mind when considering website updates and alterations.
Assess your SEO completely
In order to get the very best from your SEO, you need to conduct a thorough audit of all your pages and search terms to assess how they are performing. Once your new site is up and running, you can compare results to see what is working for you and what isn’t.
A good web design team, such as Cardiff web designer http://www.netcentrics.co.uk/, for example, will take the time to guide you through the process of SEO and explain anything that you don’t understand. They will be able to interpret the results and tweak your SEO to achieve optimum rankings and minimise bounce rates.
Is your web design putting people off?
A web design is meant to attract visitors, but some sites are actually causing visitors to turn away in droves. According to Forbes, web viewers dislike pop-up adverts, complex or fussy layouts, small print, lack of colour and slow-to-load sites, so make sure your site isn’t guilty of any of these sins.
Avoid keyword stuffing
Google loves keywords but does not appreciate a website that relies on their overuse. We’ve all seen websites where pages are literally packed with keywords, making for garbled content that ends up sounding more than a little desperate. Less is more when it comes to keywords, so use them sparingly, but above all, use them well.
Good navigation and links
Your site should provide visitors with a seamless experience from search to product to checkout. Clear and consistent navigation along with sensible and intuitive internal linking provide reassurance to the visitor that you operate a tight ship. Too many websites are guilty of making changes to the navigation of some pages whilst leaving others using a different format. Your website needs to be consistent throughout to ensure its success.