Five AI Themes to Incorporate into Tech PR
As artificial intelligence continues to evolve, key issues such as sustainability, ethics and accessibility have started to dominate the conversation. For companies communicating about AI, integrating these themes into public relations efforts is really important. Below we share five major AI topics that are important today.
1. Reducing AI’s Carbon Footprint
Generative AI models require vast amounts of power and consume large amounts of energy. Training one advanced AI model can emit as much carbon as five cars over their lifetime.. Companies like Microsoft and Google are starting to work to reduce this footprint by using renewable-powered data centres and designing more efficient AI chips. These strategies are helping, but more sustainable solutions are needed.
2. Agentic AI
Agentic AI refers to the systems that can plan, reason and execute tasks completely independently. Unlike traditional AI models that rely on human prompts, these systems are capable of automating complex decision-making processes by themselves. While this means AI will be more efficient, it also raises concerns about control and how there could be unintended consequences.
3. AI Ethics and Regulation
The global conversation around AI ethics and regulation is growing. The European Union’s AI Act categorizes AI applications by risk level, while the U.S. has introduced an AI Bill of Rights to protect users. PR strategies should focus on ethical AI principles, third-party audits and collaborations with policymakers to ensure they act responsibly.
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4. Open-Source AI vs. Closed AI
The AI industry is divided between open-source and closed AI models. Open-source AI uses transparency and collaboration but does raise security concerns. Closed AI, like OpenAI’s GPT-4, offers more control but faces criticism for limiting access.
5. The Future of Artificial General Intelligence
Artificial General Intelligence, or AGI, refers to AI that can perform any intellectual task a human can. While AGI is still theoretical, companies like OpenAI and DeepMind are developing models that will potentially have advanced reasoning capabilities.
