Banner Ad Design is Important

A good banner ad can increase brand awareness, generate clicks and boost sales. To design a good banner ad, you need to follow a few best practices. The placement of banner ads is crucial, as are the ads’ clarity, relevance, and quality images. The ads should have minimal text, and a call to action. The ads are cost-effective and relatively easy to manage and implement for smaller brands.

These ads are highly measurable so that advertisers can monitor their performance over time and make adjustments to increase their effectiveness. For HTML5 Banners, visit The Bannermen who specialise in HTML5 Banners.

The First Steps in Designing a Ad Banner

• Define your campaign’s objective. Before you begin the design of your banner ads, it is important to know what your goal is. Are you looking to build brand awareness or increase traffic on your website? Are you trying to promote a product or increase conversions? You can decide on everything from copy format to CTA based on your goal.
• Research your target audience. This includes determining demographics as well as interests, preferences and behaviours. You can better customise your banner ads, their message and placement if you have a good understanding of your audience. Your ad will resonate with your audience and make them want to act if you customise it.
• Select the right colours and imagery. Choose from a variety of images. They should all be high-resolution and relevant to the message. It is best to use original illustrations or graphics designed by a designer rather than stock images.
• Add an effective call to action. A strong call to action will encourage viewers to click to learn more about a particular product, to download an ebook, to watch a video or to purchase the product. CTA buttons with contrasting colours attract attention and should be placed easily accessible.