Four Ways in Which CRM Boosts Efficiency and Productivity

Although CRM software was a relative latecomer to the business management software arena, not really making much impact until the mid-nineties, its popularity has soared. It’s now estimated that global CRM market revenues will exceed eighty billion dollars by 2025.

According to Forbes, CRM software is an invaluable asset to business. But what is CRM and how can it help your business? Let’s take a look at four ways it can improve efficiency and productivity.

Information on the Move

In today’s tech-driven world having information at your fingertips 24/7 is crucial. The same goes for your customer data. Gone are the days of field sales reps needing to call the office to get quotes and prices or to see a client’s credit status. Mobile CRM allows your staff to see real-time information anytime and anywhere. This greatly improves their efficiency, allowing them to close sales then and there.

A Single View of Your Customers

CRM, or customer relationship management, gives you a single joined-up view of your customers. It allows all departments within your business to see the information they require to make informed decisions about customers’ accounts.

But more than that, it allows you to store and record all interactions that your organisation has had with a customer, making the customer service process, in particular, more streamlined and cohesive.

For some industries, though, it isn’t just customers that you need a centralised database for, and CRM for property management allows records to be held for each property as well as each customer. You can get CRM for property management through Property Deck.

Automated Workflow

Automating your workflow by setting a timeline, key milestones and the actions which need to happen to complete a task greatly improves the chances of it being completed on time. It also leaves no room for misinterpretation or misunderstanding by employees, and no one is left wondering what they need to do next. This also ensures that your customers receive a consistent experience from your organisation, whoever they interact with.

Back-Office Integration

In the early days of CRM there was little integration with other back-office applications, but it’s now commonplace for your CRM system to talk directly to your accounting software, for example, ensuring staff have access to up-to-date financial and pricing information.