Data visualization: Solution to the saturation of information?
We all know that the Internet is an inexhaustible source of information.According to the report IBM Business Analytics and Optimization for the Intelligent Enterprise we are creating 2.5 trillion bytes of data each day; to have a more concrete idea of what it represents, we could say that if each byte represented a star in the sky, we would need 6 Milk ways to have them all. Users, both individuals and companies continually feed this monster generating data without stopping. According to the Observatory of Social Networks, 91% of the population has Internet user accounts on social networking. When you create a website, participate in a blog, said images on social networks, send a tweet or surf the net, you are generating data and these have great value for companies. As we all know, information is power.
However access to this information is not so easy, not only the quantity but the quality of it. Access to these data and the ability to relate and analyze is what really gives them value. From the business point of view, social media is one of the most interesting online sources, but also more prolific.Facebook (to quote one of the most famous) announced in October 2012 reached 1,000 million users and had uploaded to their servers 219.000 million photos. It is impossible for a human being to assimilate so much information, however it is possible to optimize digestion of a part of it. We recall that around 90% of the information transmitted in the human brain is visual; It could be data visualization solution to information overload?
The saturation of information is a reality in the present, but does not seem to be going to solve in the near future. According to the report Digital Universe IDC, the amount of data that will occur between now and 2020 will double every two years.
The data value for enterprises
With the rise of Web 2.0 and network interactions they appeared companies specializing in measuring data generated in social media, the number of followers, comments, tweets, “likes”, etc. Companies of any sector can have access to information through interaction with their target audiences, either through their own channels, from those of their competitors, partners or companies that complement its market. In this way they can meet their needs and develop and increase their business capacity.
Companies use this data to develop a comprehensive strategy on social media. These are data that provide indicators and performance parameters to determine whether the chosen strategy is correct or should be corrected.In turn keys to provide them with more commitment from his followers and generate more brand value. For the agency sector in particular Unmetric services are also be a validation platform to show clients the results of their actions on social networks.
Who can assimilate so much information?
According to the report of IBM, previously cited, it is estimated that 90% of all data currently exist have been generated in the last two years. To analyze large amounts of data techniques Big Data are used, even if the user means Internet address this mountain of information can only absorb a small amount of inputs.
Our ability to retain information is quite limited, hence the 140 characters of Twitter or popular videos viral Youtube 30 seconds. How to present these data brief and concise is the cornerstone to achieve the main objective is none other than the consumer of this information. If the offer is much larger than the demand must find ways to excel in visual communication.Only obtaining optimal quality of data and easily integrate these data by users can actually achieve this goal.
Computer graphics, the perfect weapon of visual communication
Computer graphics is the most effective way to communicate data in a visually appealing graphs and illustrations that hold the attention of viewers manner. This type of visual communication allows the public to “scan” a message and integrate data or news quickly and with little effort.
The graphic quality must be exhaustive, ie go beyond design. A visual communicator is a particularly versatile profile and the qualities of a journalist, analyst, and obviously, a graphic designer is needed. In fact, according Unmetric, the best way to achieve an optimum result to convey a message that way, is to have a highly qualified professional managing and visualizing data. The multinational fears that visual communication becomes a trend that would lead to a commoditization of services infographics, because, although the result is attractive from the technical and design aspect, the transmission of messages can not be limited to these parameters as the visual communicator also not limited to a professional profile.
