What is a Site Ranking?
A site ranking refers to the position of a webpage on a search engine results page (SERP). When your web page ranks high, it gains visibility to a wider audience, which can be beneficial for generating leads or attracting potential clients. However achieving a rank requires an understanding of SEO principles.
Google employs factors known as ranking factors to determine how a web page addresses user queries. Some of these factors include;
Core Web Vitals
Google prioritises user experience by considering core web vitals, which assess aspects such as page speed, usability and content quality. It is crucial to address these factors if you aim for your website to rank well. For advice from SEO Services Dublin, consider a site like https://www.rycomarketing.ie/seo-services
Link Building & Search Rankings
Google values the quality and authority of websites that link back to your site. This demonstrates that other websites find value in and trust your content.
Content & Search Rankings
The content on your website should be relevant to the keywords you are targeting. It should provide answers to questions commonly asked by users when searching for your product or service. Otherwise Google might perceive your website as irrelevant to the search query. Subsequently, it will decrease in its ranking. Additionally it is crucial to guarantee that your site is compatible with different devices. Google now imposes penalties on websites that are not fully optimised for use, potentially impacting their search engine rankings.