Just published the latest Online Advertisers Survey Report, report by Econsutancy and Rubicon Project, which analyzes some of the most significant trends and data digital advertising. If we talked about some other trends for the new...
As the chorus of a song, it does not stop repeating that young people are leaving Facebook to address other social networks that arouse more interest to them. So Mark Zuckerberg himself has confirmed its...
The Big Data works. Of the organizations that have used the Big Data in at least 50% of their marketing initiatives, three out of five (60%) say they have exceeded their targets. However, companies that used...
The presence in social networks is no guarantee of success for brands. But it is also true that Social Media has opened a new window of possibilities that make more efficient marketing, advertising and reputation...
Based shipping massive and impersonal marketing is a thing of the past. 77% of marketers think that actions based on personalized messages are much more effective than any promotion. Both companies and agencies agree that...
When waiting for a response from the company, customer patience is increasingly limited. Impatience index of customers, developed in the UK, records that, in just a few years, the response time that customers were willing...
It is a reality that microblogging has been incorporated into our habits and customs. Beyond the interaction from the platform, we mean that capacity that we have developed to interact efficiently through simple, direct, specific...
Social networks have become a useful tool for reaching the target audience. This has led brands to focus on these channels 2.0. An activity that do not always get the desired results. Wildfire infographics...
Obviously, the purpose of every business is to sell, though this objective should not be pursued at all costs, imposed on such basic principles today, with is the analysis of customer behavior, identifying needs...
Advertising investment in Social Media has exploded. Users are in social networks, and brands are not willing to pass up the opportunity to impact them with your ads. According to BI Intelligence, this year...
